This isn’t just demographic data, but intel that spans users’ moods, tastes, and habits. Plus, all of that is valuable to advertisers. And it’s fascinating to know you were in the top 0.1 percent of Taylor Swift listeners (a major accomplishment among the Swiftie fan base), but it's a bit tiring to swipe through one Instagram story after another showing that someone you haven’t seen since college listened to the same Doja Cat song 150 times. Too many sad songs may suggest a listener is really going through it. But a graphic showing that someone played “We Don’t Talk About Bruno” 120 times may indicate the user has a child. The music we listen to might not seem like intimate, personal data. “I think this is going to stick until Spotify isn’t a thing anymore.” “People like being able to show who they are through what they experience,” says Barletta. But it felt like a copy of Wrapped, which has cornered the market as a yearly highlight. Its grip on music lovers seemed even tighter when both YouTube and Apple launched their own Wrapped-like features- Recap and Replay, respectively- on Tuesday, only to be overshadowed by Spotify Wrapped the very next day.īryan Barletta of Sounds Profitable, a media outlet that covers the business of podcasting, says he left Spotify for Apple Music, so his data was delivered in Recap this year. But if you’re on Twitter or Instagram when Spotify Wrapped drops, you’d think it had even more of a stranglehold on listeners. The launch of Replay comes the same day that YouTube rolled out its Recap feature.And as the globe’s dominant music streamer, Spotify controls slightly less than one-third of the marketplace. The streaming service sent an email to users last week saying that Wrapped would be coming soon. From there, you can play highlights or scroll through the page for more detailed insights.Īpple Music’s Replay rollout comes ahead of Spotify’s Wrapped launch. You can see your Apple Music Replay by visiting and logging in with the same Apple ID you use for Apple Music. A big part of the success behind Spotify Wrapped is the ability to share your stats on social media, so it’s no surprise that Apple has also made it possible to share your results with others. Once you see your stats, you can share your 2022 Replay on social media or messaging platforms. Unlike Wrapped, the Replay feature will continue evolving until the end of the year. One feature that sets Replay apart from Wrapped is that users can continue checking Replay until December 31 to see if their listening patterns evolve before the start of 2023. You can also see if you are in the top 100 listeners of a specific artist or genre, which is similar to Spotify’s Wrapped functionality that notifies users if they’re in the top percentage of listeners for a specific artist. Each page includes animated transitions with music playing in the background. Replay now includes a Stories-like highlight reel that displays your listening activity for the year. Although Replay is still only accessible via the web, the redesign brings the annual recap feature closer to the interactive nature of Spotify’s Wrapped experience. Apple Music has launched a revamped 2022 Replay experience to let subscribers explore their top songs, artists, albums, genres and more.
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